Director of User Experience
TRIBUS Group | 2022 - Present
UX Strategy & Hands-On Execution: Pioneered the organization's first dedicated UX function and design system as sole designer across three B2B products spanning two segments—brokerage platforms (TRIBUS, Nautilent) and MLS (Solid Earth)—serving 425,000+ agents across the client base.
AI-Driven Design Orchestration: Utilize custom-configured AI workflows and tailored Skills to rapidly iterate end-to-end design solutions; operate as a systems architect and UX strategist guiding creative direction, context, pattern exploration, and systemic alignment across platforms.
Research-Driven Validation: Spearhead continuous behavioral research and user testing initiatives, translating data-backed insights into interactive wireframes, user flows, and responsive UI components.
Cross-Functional Leadership & Alignment: Partner closely with Product Owners, executive leadership, and engineering teams to prioritize UX backlogs, balance technical feasibility, and advocate for user-centered design principles from concept to deployment.
Mentorship & Team Collaboration: Foster a collaborative design culture by hosting internal alignment sessions and design reviews, ensuring visual consistency and seamless frontend handshakes across multiple products.